Eric Ridenour

Email marketing has emerged as a valuable tool for hotels and resorts, offering numerous benefits. Through regular communication and the dissemination of relevant content, it aids in brand awareness. Additionally, personalized content and exclusive deals foster lasting relationships with guests, promoting loyalty and engagement. Moreover, email campaigns effortlessly generate leads while providing a high return …

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There are many potential benefits of utilizing SMS (Short Message Service) and MMS (Multimedia Message Service) in the hospitality industry, specifically within hotels. By incorporating these messaging platforms, hotels have the opportunity to enhance guest experiences, improve communication with customers, and optimize their marketing efforts. Key topics covered include obtaining permission for SMS marketing, personalized …

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By embracing AI, automating processes, and utilizing data analytics, you can streamline your marketing plan and focus on what truly matters – your customers. So get ready to harness the power of technology and take control of your marketing efforts like never before!

Are you a hotel owner looking to create a website that will attract and engage your target audience? Look no further! In this article, we will guide you through the process of building a perfect website for your hotel. Understanding your target audience is crucial, as it helps you tailor your website design and content to their preferences and needs.

According to recent research, hotels that effectively utilize social media marketing achieve a higher level of success in terms of exposure, brand awareness, and direct bookings. In today’s digital age, social media has become an essential tool for hotels to enhance their marketing strategies and connect with their target audience. By showcasing unique features, engaging …

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In today’s digital age, the hotel industry is witnessing a significant shift in its marketing strategies, with a growing emphasis on influencer marketing. This trend is driven by the increasing reliance of consumers on peer recommendations and the diminishing impact of traditional advertising methods. Surprisingly, studies reveal that 92% of consumers trust recommendations from individuals …

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In the era of information overload, the hospitality industry is experiencing a paradigm shift with the emergence of big data. The irony lies in the fact that in this age of abundant data, it is the ability to extract meaningful insights from this vast pool of information that holds the key to success. Big data …

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In the digital era, local businesses are increasingly turning to digital marketing as a means to achieve growth and compete in the marketplace. With digital ad spending projected to encompass half of global ad spending by 2020, it is evident that digital marketing is becoming the most influential form of marketing. The significance of digital …

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In today’s competitive business landscape, small businesses often find themselves grappling with the challenge of establishing a strong presence amidst larger, more well-known counterparts. Local advertising, however, has emerged as a powerful tool that can help small businesses level the playing field and connect with their target audience in a meaningful way. By juxtaposing the …

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In the vast landscape of the internet, navigating through web pages can be likened to embarking on a journey. Just as a skilled navigator relies on various tools and techniques to ensure a smooth and efficient voyage, internet users rely on specific elements to optimize their browsing experience. This article explores the crucial role played …

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